All Gigis Cupcakes Menu Prices are freshly baked in store and have a choice of 30 distinct flavours that are rotating on a daily basis. “They can focus on making cupcakes and other baked goods, and they don’t have to worry about things like getting a liquor license,” he said.Įarlier this week, Elite said it had closed 11 underperforming locations of Daphne’s in Texas, though another 21 remain in operation in California. Gigi’s Cupcakes menu This amazing cupcake chain has quickly developed into the world’s largest cupcake franchise and its goods are destined to die for. It also offers new franchisees an entry point to the industry as a relatively simple operation. Elite was an alternate buyer who picked up the brand's assets for $1.2 million, and the deal was approved by the court on May 1.Įldredge said Gigi’s was an attractive addition to Elite’s portfolio in part because it has remained a viable brand, despite a dimming of the cupcake trend. parent of Kahala Brands - was the initial bidder for Gigi’s but did not go through with the sale. Gatti’s filed for Chapter 11 reorganization in Texas Northern Bankruptcy Court.Ĭourt documents indicate MTY Franchising USA Inc. In January this year, however, both Gigi’s and the operator of Mr. The brand relocated from Nashville to Texas. In 2016, the then-100-unit cupcake chain was acquiredby Texas private-equity firm FundCorp. The City of Memphis does not service other municipalities or unincorporated Shelby County Gigis Cupcakes - Memphis Tambolis Pasta & Pizza has Take. Gigi’s was founded in Nashville, Tenn., in 2008 by Gina “Gigi” Butler as a boutique bakery offering cupcakes, cookies, cakes and other baked goods. “We’re not looking to close underperforming units.” “Our immediate goal is to keep all 68 shops up and running and to be profitable,” he said. Those tools might include things like digital loyalty programs rather than printed coupons, for example. Eldredge said the company is investing in technology and operational systems that could be applied across the various brands to bring the concepts more into the 21 stcentury.
The goal now is to demonstrate growth with the brands Elite has taken on in recent years. Related: Elite Restaurant Group buying spree continues with Patxi’s purchase Elite is also considering a move to go public, though Eldredge did not indicate timing. With the addition of the all-franchised Gigi’s brand, Elite’s restaurant portfolio will include close to 120 locations and gross sales of nearly $150 million, said David Eldredge, Elite’s head of marketing.Īs a company, Elite seeks out distressed franchised brands with the goal of turning them around for long-term growth as a franchisor. Related: Daphne’s to be acquired by Elite Restaurant Group Elite also owns the casual-dining Slater’s 50/50 chain, the fast-casual Mediterranean concept Daphne’s, as well as Patxi’s Pizza. Los Angeles-based Elite Restaurant Group has added another brand to its growing portfolio.Įlite has acquired assets of the 68-unit Gigi’s Cupcake chain out of bankruptcy.
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